Nancy Friedman points out a new hashtag campaign by Nike, seemingly launched yesterday on Twitter:

That’s the British “sport” rather than American “sports.” The usage has been noted on this blog from time to time. With Nike buying in, I expect it to surge.

A few days ago, Fred Vultee posted about a CNN article in his HEADSUP blog. The article was about a college basketball game between Duke and the University of North Carolina in which Duke star Zion Williamson suffered an injury after his shoe fell apart while he was playing. Here’s the online headline:

The language was a bit off, as Vultee, a copyeditor (subeditor in BrE) turned college professor, noted: “I don’t recall much transitive scuppering from my years of reading American sports pages.” (In 2016 I did report on a rise in U.S. use of the word, though my examples were from coverage of politics, not sports.)

The CNN article went all in on the Britishisms. Vultee supplied an annotated screenshot of the first few paragraphs.

Of the underlined phrases, I’ve covered”match” (AmE: “game”) and I believe “side” (“team”) as Not One-Off-Sportisms. “Forcing him off” (not underlined by Vultee) also is familiar from soccer/football coverage. But I would guess that “hotly tipped” (“highly touted”) and “local derby” (meaning a game in a regularly played regional rivalry) have never appeared in a U.S. publication.

You’ll note I didn’t write “have never before appeared…” That’s because the CNN article came out of the network’s international division and was written by a staffer named George Ramsay, who appears to be based in England and who almost always writes about rugby. I tweeted Ramsay at @georgeramsay6 to ask whether he was aware that the expressions he used were so unfamiliar in the U.S.–whether he was having a bit of fun–but haven’t heard back from him yet.

The OED has two definitions for “own goal.” The first is, in reference to “sport,” is “A goal scored against the scorer’s own team, usually unintentionally.” The dictionary cites a use of the term in 1922 but the next one isn’t till the Sunday Pictorial‘s use in 1947, the quotation marks around the phrase suggesting it hadn’t yet entered public parlance: “An amazing ‘own goal’ by Wilf Mannion.” The OED has a 1998 quote from the Miami Herald in reference to hockey, and I would judge that in recent years the term is commonly used by Americans discussing that sport and what we still call “soccer.”

The second definition is: “fig[urative]. (orig. and chiefly Brit.). An act that unintentionally harms one’s own interests.” The first citation is from the The Economist in 1975: “The doyen of the Tribune group..scored an own goal on Wednesday night… His speech at a packed Tribune rally was a gross tactical miscalculation of [etc.].”

All the citations are British, but figurative “own goal” has definitely arrived in the United States. The term’s growth may have been spurred by a 2010 article in Harper’s that got a lot of attention: “Own Goal: How Homeless Soccer Explains the World.” In any case, it’s now very much out and about. In an article that will be published in the New York Times Magazine on December 23, but that has already been posted online, Jason Zengerle writes that Democratic Congressman Elijah Cummings

batted back Republicans’ most incendiary charges against Obama by pointing to the lack of any real evidence, and repeatedly provoked [Republican Congressman Darrell] Issa into own goals, like the time Issa received negative coverage for ordering Cummings’s microphone cut off when Cummings tried to make a statement at the end of a hearing.

I wrote here, and again here, about Americans’ use of the typically BrE “sport,” rather than the traditionally American “sports.” I’ve continued to see a lot of examples, most recently from tennis star Venus Williams yesterday at the Australian Open:

I think why people love sport so much is because you see everything in a line. In that moment, there is no do-over. There’s no retake. There is no voice-over. It’s triumph and  disaster witnessed in real time. This is why people live and die for sport, because you can’t fake it.

At this point, AmE “sport” seems sufficiently widespread not to warrant further comment.

I spied a relatively subtle addition to the list of British football expressions taken up by American soccer participants in a quote in today’s Philadelphia Inquirer. The American-born manager (actually, that’s another one–American lingo would be “coach”) of the Philadelphia Union, after a loss, said: “Credit to Dallas because they outplayed us from that point on.”

The more common British sports cliche (and correct me if I’m wrong) would be “Full credit to…” But they both differ from typical American coach-speak in this situation, which is,  “Give them credit.”

I told you it was subtle.

My heart quickened when I saw this article on the website Bleacher Report:

The reason is that my friend David Friedman, an (American) West Ham supporter, periodically tells me about terms specific to English football, and one of them is pace, referring to the fleetness of a player. Americans, of course, use speed. The Bleacher Report story on the NBA (National Basketball Association) seemed like proof that the word had crossed over.

Was it Hamlet who said, “I know not ‘seems'”? In any case, it turned out the Americanization of pace was an illusion. The Bleacher report piece went on:

That is, the writer was talking about a team’s pace of play, not an individual’s foot speed. Never mind.

I’ve written before about the increasing U.S. use of sport rather than the traditional sports. National Public Radio’s  Frank Deford tends to alternate the two in his weekly commentaries. But this headline from today’s New York Times would appear to herald a new level of acceptance for the singular form.