My friend Pat Raccio Hughes took a photo almost two years ago at her local Pennsylvania supermarket, Giant. She got around to sending it to me last week.
The reason she sent to to me, of course, was the term “bog roll”–what Americans would universally refer to as “toilet paper.” (“CHRM” refers to the brand, Charmin.) Pat reports that the product itself wasn’t labeled “bog roll,” just this sale-price card.
Giant is a chain that is based and exclusively operates in the northeast U.S., so there’s no British ownership or anything like that. So how did “bog roll” get there? I’m betting a British employee in the home office, but honestly, I have no idea.
Update: Commenters have let it be known that in Britain, “bog roll” is quite edgy and slang, and not the kind of thing you expect to read in the supermarket. Green’s Dictionary of Slang traces it to 1983: