Google Ngram shows roughly a doubling of American use since 1990 (with a bump presumably associated with the launch of the DIY Channel on cable television in 1999):
DIY also increased in Britain in this period, from about double U.S. use to triple–demonstrating, I suppose, the transatlantic power of cliched catchphrases.
Owen Wilson, not yet a bankable movie star, and Jackie Chan, not ready for retirement, return for a second round of D.I.Y. stunts and business-casual wisecracks in this sequel to “Shanghai Noon.” (The New Yorker, March 3, 2003)/Indie-minded artists, storytellers and comics creators have banded together to form a pop-up space called “Tr!ckster” that will celebrate the spirit of DIY and creator-owned work. (Los Angeles Times, June 21, 2011)