“Bespoke”

Adj. Custom-made. Traditionally, in reference to men’s clothing, especially suits; now more commonly metaphorical. “Until recently, folks looking to buy themselves a Bentley Arnage had a difficult choice: the Red Label or the Green Label. Either way, they got acres of premium hides, hand-polished hardwoods, a ”bespoke audio system,’ … (New York Times, January 28, 2001)/”The company is currently developing its own bespoke website which will go live when the Amazon deal ends in 2013.” (Wall Street Journal, February 8, 2011) Google Ngram.

“Advert”

Noun. Advertisement. “Chapman’s star turn at the House Science Committee Thursday provided little more than an advert for NASA’s proposed $5 million asteroid tracking program…” (Time Magazine, May 22, 1998)/”Directed by MJZ’s Fredrik Bond, the advert shows how a simple changing of diapers can result in total chaos. (Mediabistro.com, January 6, 2011)