At commercial breaks, NBC television coverage of a new-happening international competition shows this logo:
I wonder what American viewers make of it. As I have noted before, the U.S. and Britain have distinct meanings for the word “athletics.” In America, it’s a general, rather formal term referring to any sporting activity, including baseball, rowing, and ultimate Frisbee. That was the case in Britain as well, when the word was coined in the 1700s. A 1767 article in the London Chronicle refers to “Giving athletics the lead in this progression,… beginning with Scotch-hop, Foot-ball, Cricket, Tennis, Wrestling, Fencing, Hunting, &c.” But in the 1860s, a particular meaning developed in Britain. As the OED defines it: “Track and field events, including running races and various contests in jumping and throwing; the practice or sport of competing in these.” The dictionary quotes a 1959 line from the BBC comedy series Hancock’s World: “Athletics dear. Throwing things, jumping about, running, all that lark.”
In America, for well over a century, the term for these endeavors” has been “track and field.”
But it is alone in this in the English-speaking world, which is why the biennial competition currently taking place is called the World Athletics Championships.
Take it from me, the idea of “athletics” meaning running and jumping about is completely foreign to Americans, and it has been interesting to see how the U.S. media deals with the name of this important event. Other than showing the logo, they pretty much have not. Generally, they’ve gone with lower case and referred to it as “track and field” championships, or, as in this TV listing in the Philadelphia Inquirer, just left out the problematic word “Athletics”:
The New York Times has published multiple articles every day for the past week or so on the event, and by my count has only referred to it by its actual name three times. Once was in this passage, referring to Nike founder Phil Knight, which also included another NOOB!