“Colour”

Wandering the aisles of a local store, I encountered this product:

colour“Colour,” of course, is the British spelling; in America–where the Farberware company has been situated since 1900–it’s “color.”

6 responses to ““Colour”

  1. brianbutterworth

    Oddly this is the single-most-annoying US spelling when it comes to writing computer code as “color” tends to be a “reserved word” in quite a lot of programming languages.

    All other words used in coding (variables, object names) you can write in whatever language you want, but you can’t get around it for color.

    CSS, you have hundreds of directives with “color” (background-color, border-color and so forth).
    Java it’s new Color(red, green, blue)
    MS BASIC it’s was COLOR

    But …. BBC BASIC is was COLOUR

  2. Nick L. Tipper

    I vividly remember this ad from 1982.

    The kid types ‘COLOR’ into his Speak and Spell educational toy and receives the answer “Wrong”. Then he types ‘COLOUR’ and is told “That is correct”. This was savvy marketing by Texas Instruments who realised that they would have to demonstrate to parents that they had applied BrE to sell their product in the UK. They even tweaked the accent of the robot voice and rebadged their Speak and Math gadget to ‘Speak and Maths’ for us. And all introduced with the reassuringly British voice of Richard Briers.
    I never thought I would see the day when ‘colour’ was adopted by a US company for marketing to US customers. Truly, the world has been turned upside down.

  3. There is no particular reason why a computer language should not allow both colour and color, thus giving everyone a lift.

  4. I would think they did that because they wanted the Farberware staying above the yellow, and it didn’t fit if they spelled it color. They may have also wanted to give a European vibe, but I bet it had to do with the logo design.

  5. Colour is for selling in Canada.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s