3 thoughts on “Lag time

  1. I don’t know. The advert seems to be using brilliant in its more narrow meaning – ingenious or very clever or the result of a moment of enlightenment. It has long been common in Britain and to use brilliant just to mean very good. “Tea? Brilliant.” I only realised some time in my teens (the 80s) that brilliant had a more specific meaning.

  2. To appreciate the depths to which this can be taken, I can only refer you to the brilliant Paul Whitehouse in the brilliant Fast Show:

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