“Erm”

Interjection. Self-conscious vocalism, indicating skepticism; um. “Here’s a report on the, erm, incident from CBC’s nightly national newscast.” (Slap Shot blog, New York Times, November 29, 2007) /”Justice Breyer asks a hypothetical question that he will pose several times today: ‘Imagine a well-educated American woman marries a man from a foreign country X. They have a divorce. The judge says the man is completely at fault here, a real rotter. The woman is 100 percent entitled to every possible bit of custody and the man can see the child twice a year on Christmas Day at 4:00 in the morning.’ (Erm. Isn’t that once a year?)” (Dahlia Lithwick, Slate, January 10, 2010)

“Bits”

Noun. Part, as of a text or film, usually used in the plural. “He [Kenneth Starr] wants America to believe he’d only included the good bits to help the legislature reach an informed decision.” (Time Magazine, August 9, 1999)/”I can tell you some of my very favorite bits. Every single bit of the fight with Matthew Patel is brilliant.” (LubbockOnline.com, January 12, 2011)

“Bespoke”

Adj. Custom-made. Traditionally, in reference to men’s clothing, especially suits; now more commonly metaphorical. “Until recently, folks looking to buy themselves a Bentley Arnage had a difficult choice: the Red Label or the Green Label. Either way, they got acres of premium hides, hand-polished hardwoods, a ”bespoke audio system,’ … (New York Times, January 28, 2001)/”The company is currently developing its own bespoke website which will go live when the Amazon deal ends in 2013.” (Wall Street Journal, February 8, 2011) Google Ngram.

“Advert”

Noun. Advertisement. “Chapman’s star turn at the House Science Committee Thursday provided little more than an advert for NASA’s proposed $5 million asteroid tracking program…” (Time Magazine, May 22, 1998)/”Directed by MJZ’s Fredrik Bond, the advert shows how a simple changing of diapers can result in total chaos. (Mediabistro.com, January 6, 2011)