Jan Freeman, former language columnist for the Boston Globe, is one of the sharpest observers I know, and when she passes on a tip, it’s always worth listening to. So it was the other day when, on Twitter (@Jan_Freeman) she directed me to an article about holiday tipping in the November issue of Real Simple Magazine. The paragraph in question:
Rounding up to the nearest dollar on your coffee run is not necessary, but it’s a nice gesture, especially if you’re a regular or a barista has gone out of their way to make your visit special. “If they’ve really splashed out on the latte art or given you a great recommendation for walking around the neighborhood, go ahead and make it at least 20 percent,” says Emilio Baltodano, founder of Eleva Coffee in Brooklyn, New York.
And the phrase in question is “splashed out.” It was a new one to me, and when I looked into it I confirmed (as Jan suspected) that it wasn’t being used in the traditional way. The phenomenon of Americans slightly or not so slightly changing the meaning of a British expression isn’t a new one: see “cheers.” On the blog, I label these terms “shape-shifters.” Mr. Baltodano used it to indicate making a big effort, but the OED confirms that’s not the traditional British meaning.
d. colloquial. To spend (money) extravagantly or ostentatiously. Frequently const. adverbs, esp. in to splash (money) out on (something). Also absol.
So it seems to have started as “splashed” or “splashed about,” with the “splashed out” form taking hold in the 1970s. Judging by the New York Times, it’s gotten some use on these shores, mostly in reference to business or sports moguls shelling out cash. From 2016: Disney chief Bob Iger “splashed out $1 billion for a one-third stake in Major League Baseball’s streaming technology, with the option to buy it out.” 2017: former Microsoft CEO Steve Ballmer “splashed out $2 billion for the Los Angeles Clippers in August 2014.” And in 2018, “teams in the decidedly mediocre Chinese Super League splashed out more than $400 million on international stars like Carlos Tevez and Oscar, outspending even the English Premier League.”
As far as I can tell, it’s the precise equivalent of the traditional U.S. “shell out,” the moral being, never underestimate the appeal to journos of elegant variation.
Update: A lively discussion in the comments has persuaded me that, in Britain at least, “splashed out” is not the same as “shelled out.” I don’t agree that “shelled out” always or even usually implies reluctance, but, clearly, “splashed out” conveys enthusiasm (sometimes deployed ironically) or splurging. I still maintain, however, that the three New York Times examples are equivalent to “shelled out,” suggesting that U.S. use of “splashed out” has shape-shifted it a bit.